Proposal
A sharper digital
identity for SignNow
Translating your existing strategy into a more distinct visual system, a designed homepage experience refined with your team, and practical brand assets your internal team can extend.
SignNow has strong recognition, a proven product, and a clear place in the eSignature market. The opportunity now is not to reinvent the brand. It is to make the brand feel more vivid, differentiated, and memorable across the digital moments that matter most.
You do not need a generic rebrand. You need a visual system that can work harder.
Based on our conversation, SignNow has already done the strategic groundwork. Your team has invested in user research, internal interviews, ICP definition, and positioning. The next step is creative translation.
The goal is to take that existing strategy and turn it into a visual identity system that feels clear, ownable, and built for a crowded SaaS market.
Existing strategy
SignNow is not starting from scratch. The strategic foundation is already in place.
Digital-first impact
The homepage is a key conversion point for SMB and mid-market buyers, so the visual system needs to show up strongest online.
Internal team usability
Your internal design team should be able to take the system and extend it with confidence.
Focused scope
The engagement should stay concentrated on high-value creative direction, not unnecessary execution volume.
Our role is to connect brand thinking, SaaS storytelling, and web execution.
Many branding agencies can create polished identity concepts. The better fit for SignNow is a partner that understands how a visual identity needs to perform across a real SaaS website, homepage, email, digital campaigns, internal templates, and future product-adjacent marketing.
Brand systems with practical application
We create identity systems that are clear enough to guide internal teams and flexible enough to support ongoing marketing execution.
Website and UI/UX experience
We understand how visual direction, page hierarchy, storytelling, and conversion paths come together on a homepage.
SaaS and technology market fluency
Our team has deep experience working with software, technology, and digital transformation brands, supported by our broader exposure to technology audiences through Reboot Magazine.
Selected work aligned with SignNow's need.
The following examples were selected specifically because they connect to SignNow's current priorities: a sharper digital identity, a stronger homepage experience, and a practical visual system your internal team can extend.
Proof Point 1: SaaS visual identity and website transformation
StrataVision shows how we turn complex technology into a clearer, more ownable digital brand.
StrataVision is one of the most relevant examples for SignNow because it sits in a technology and software environment where differentiation matters. The work required more than surface-level design. It required translating a complex platform into a visual identity and website experience that felt sharper, more credible, and easier to understand.
- Visual identity development
- Website design and development
- Brand identity guidelines
- Technology storytelling
- Homepage and digital presence
- Before and after transformation
SignNow operates in a crowded eSignature market where many competitors make similar functional claims. The visual system needs to help the brand feel more distinct, not just more polished. StrataVision demonstrates our ability to take a technology platform and create a digital identity that is easier to recognize, easier to understand, and easier to remember.
Proof Point 2: A brand book built for internal adoption
Mortgage365 is most relevant as a brand book and guideline system example.
For SignNow, the brand book cannot be a static document that gets reviewed once and forgotten. It needs to serve as a working reference for the internal design team as they create future assets across the website, emails, newsletters, social, and internal materials. Mortgage365 is a strong example of how we organize brand strategy, visual identity, messaging, personality, and audience direction into a practical brand book.
- Brand book structure
- Visual identity system
- Typography and color usage
- Brand personality
- Messaging hierarchy
- Audience clarity
- Internal team usability
Because SignNow's internal team will implement much of the downstream work, the system needs to be clear, replicable, and easy to apply. Mortgage365 shows how we can package brand thinking into a guide that supports consistency without limiting future creativity.
Proof Point 3: Making abstract technology easier to understand
ISAM shows how a complex technology service can become a memorable visual and messaging system.
Many technology brands struggle because their services are important but abstract. The creative challenge is to make the value easier to understand without oversimplifying the expertise behind it. For ISAM, the visual and messaging direction uses the concept of solving complexity and bringing order to software asset management. That gives the brand a clearer point of view and helps the website communicate value faster.
- Technology platform storytelling
- Homepage visual hierarchy
- Iconography and visual metaphor
- Brand book quality
- Digital-first visual direction
- Complex service simplification
eSignature and document workflow software can quickly feel transactional if the brand expression is too generic. ISAM demonstrates our ability to create a stronger visual concept around a complex digital service and carry that concept into the homepage experience.
Before and after homepage examples.
A broader look at how we rethink homepage structure, storytelling, and visual polish. Because SignNow's homepage is such an important conversion point, we wanted to include a broader set of before and after examples. These are not meant to show one specific industry. They are meant to show how we improve first impressions, visual hierarchy, messaging flow, and user experience.
A broader view into the technology market.
Our SaaS and technology perspective is not limited to client work. Through Reboot Magazine, Digital Ink stays close to the conversations shaping technology, SaaS, AI, cybersecurity, cloud strategy, automation, and digital transformation. That perspective matters because visual identity for a software company cannot be created in a vacuum. It needs to reflect how technology buyers think, what they respond to, and how brands differentiate in crowded digital categories.
Technology buyer awareness
We understand the language, expectations, and decision-making environment of modern technology audiences.
Digital transformation storytelling
We are constantly exposed to how companies explain complex technology in clearer and more compelling ways.
SaaS market relevance
This perspective helps us create brand and website systems that feel current, useful, and built for software buyers.
Recommended scope for SignNow.
A focused engagement designed to give your team the creative direction and system assets needed to move forward.
Visual Identity System
Develop a refined visual direction for SignNow that builds on the existing strategy and creates a more distinct digital presence.
- Color palette refinement and usage direction
- Typography recommendations
- Visual language and graphic system
- Iconography and supporting visual elements
- Image and illustration direction
- Digital application guidance
Brand Book and Guidelines
Create a practical brand book that documents the visual system in a way SignNow's internal design team can understand, apply, and extend.
- Brand system overview
- Logo and identity usage guidance, if applicable
- Color and typography standards
- Graphic and iconography guidance
- Photography or illustration direction
- Digital application examples
- Do and do not usage examples
Homepage Redesign
Design the SignNow homepage using the refreshed visual identity system and refine it through a collaborative revision process with your team. The goal is to create a homepage design that SignNow is excited by and that can serve as the foundation for future website design decisions.
- Homepage UI/UX strategy
- Visual hierarchy exploration
- Creative layout direction
- Conversion-focused page flow
- Responsive design approach
- Revision and refinement rounds
- Figma design system alignment
- Development-ready Figma file
Digital Application Examples
Show how the identity can extend beyond the homepage into the digital channels that matter most for SignNow.
- Email or transactional email direction
- Newsletter visual example
- Social media application example
- Motion or animated design direction
- Internal template direction
- Visual asset examples for future use
Internal Team Handoff
Package the system so SignNow's internal design team can continue building with consistency after the engagement.
- Approved homepage design in Figma
- Final brand book and guidelines
- Digital application examples
- Organized design files
- Reusable visual elements
- Clear usage guidance
- Internal team implementation support
- Recommendations for future rollout
- Development-ready design assets
A focused process built around alignment, speed, and usable output.
We are confident we can deliver the full scope of work over a focused 6 to 8 week engagement.
- 01Phase 1Week 1
Discovery Alignment and Creative Intake
Review SignNow's existing strategy, ICP research, stakeholder insights, current website, competitor landscape, and internal creative goals. Confirm the visual problems we are solving before design begins.
- 02Phase 2Weeks 2 to 3
Visual Direction Exploration
Develop initial visual identity directions that translate the existing strategy into a more distinct design language. Explore color, typography, visual system, imagery, iconography, and overall creative approach.
- 03Phase 3Weeks 4 to 5
Brand Book and System Finalization
Build the brand book and organize the system into clear guidelines for internal use. Finalize assets, application examples, and design direction.
- 04Phase 4Weeks 6 to 7
Homepage Design and Digital Applications
Apply the selected visual direction to the SignNow homepage and develop a designed homepage experience for review. We will collaborate with your team through revisions to refine the layout, visual hierarchy, storytelling flow, and conversion areas until the homepage design feels aligned, polished, and ready for website development.
- 05Phase 5Week 8
Handoff and Review
Walk through the final system with SignNow's team, answer questions, and provide recommendations for internal implementation and future rollout.
A focused scope aligned with the discussed budget range.
All inclusive, fixed-fee engagement.
- Visual identity system
- Brand book and guidelines
- Homepage redesign
- Homepage revision process
- Digital application examples
- Internal team handoff
Why this approach fits SignNow now.
It respects the strategy already completed
We are not proposing to restart the brand process. We are building on the work SignNow has already done.
It focuses on the highest-value creative outputs
The scope prioritizes the visual system, a designed homepage experience refined with your team, and digital examples that will guide future execution.
It supports your internal team
The final deliverables are designed to help your team create future assets with consistency and confidence.
Ready to help SignNow create a more distinct digital identity.
We Look Forward To Your Feedback